Digital Marketing Overview – Notes
Types of Digital Marketing00:00
Future Trends in Digital Marketing
Real-Life Examples
Practical Tips to Get Started
Final Tips and Wrap-Up
Notes
Domain and Hosting
What Is a Domain Name?
Why Do You Need a Domain?
How Domains Work (DNS Basics)
Types of Domains
Choosing the Right Domain for Your Business
Registering a Domain Name
Understanding Domain Costs and Renewals
What Is Web Hosting?
Why Is Hosting Needed for Websites?
Types of Web Hosting
Key Features of a Good Hosting Service
Choosing the Right Hosting Plan for Your Needs
Steps to Purchase and Activate Hosting
Linking Your Domain to Your Hosting
Renewing Domains and Hosting Plans
Adding Subdomains and Redirects
Common Domain and Hosting Issues and Fixes
Securing Your Domain and Website with SSL
Monitoring Hosting Performance
Hosting Multiple Websites on One Hosting Plan
Search Engine Optimization
What is SEO?
SEO Explained: Search, Engine, and Optimization
Types of Searches & User Intent
The Science Behind Search Intent
Search Behaviour Model (SBM)
Personal Branding
Branding
What is Personal Branding?
How Personal Branding Helps You
How to Understand Your Customers
How to Build Your Niche?
How to Create Your Personal Brand Statement
Personal Branding – Online Tips
Offline Strategies for Personal Branding – Simple Notes
Why Hire a Digital Agency for Personal Branding?
How to Measure the Success of Your Personal Brand.
Why is Digital Marketing Important?
Reach More People:
Connect with anyone globally.
Example: A small shop in Delhi can sell to London.
Cost-Effective:
Digital ads are cheaper than traditional ads.
Example: ₹500 Facebook ad reaches thousands vs. expensive TV ads.
Quick Results:
Immediate feedback on performance.
Example: YouTube shows video views instantly.
Target the Right Audience:
Ads can focus on specific people.
Example: Yoga mats targeted to fitness enthusiasts.
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