Digital Marketing Overview – Notes
Types of Digital Marketing00:00
Future Trends in Digital Marketing
Real-Life Examples
Practical Tips to Get Started
Final Tips and Wrap-Up
Notes
Domain and Hosting
What Is a Domain Name?
Why Do You Need a Domain?
How Domains Work (DNS Basics)
Types of Domains
Choosing the Right Domain for Your Business
Registering a Domain Name
Understanding Domain Costs and Renewals
What Is Web Hosting?
Why Is Hosting Needed for Websites?
Types of Web Hosting
Key Features of a Good Hosting Service
Choosing the Right Hosting Plan for Your Needs
Steps to Purchase and Activate Hosting
Linking Your Domain to Your Hosting
Renewing Domains and Hosting Plans
Adding Subdomains and Redirects
Common Domain and Hosting Issues and Fixes
Securing Your Domain and Website with SSL
Monitoring Hosting Performance
Hosting Multiple Websites on One Hosting Plan
Search Engine Optimization
What is SEO?
SEO Explained: Search, Engine, and Optimization
Types of Searches & User Intent
The Science Behind Search Intent
Search Behaviour Model (SBM)
Personal Branding
Branding
What is Personal Branding?
How Personal Branding Helps You
How to Understand Your Customers
How to Build Your Niche?
How to Create Your Personal Brand Statement
Personal Branding – Online Tips
Offline Strategies for Personal Branding – Simple Notes
Why Hire a Digital Agency for Personal Branding?
How to Measure the Success of Your Personal Brand.
Key Components of Digital Marketing
- SEO (Search Engine Optimization):
- Helps websites appear on top of Google searches.
- Example: A bookstore uses keywords like “best kids’ books.”=
- PPC (Pay-Per-Click Ads):
- You pay only when someone clicks on your ad.
- Example: A wedding photographer running Google ads.
- Content Marketing:
- Sharing useful information to attract customers.
- Example: A travel agency writing blogs like “Top 10 Beaches in India.”
- Social Media Marketing:
- Promoting on platforms like Instagram, Facebook.
- Example: Clothing stores sharing new designs.
- Email Marketing:
- Sending personalized messages to customers via email.
- Example: Online stores sending sale alerts.
- Mobile Marketing:
- Reaching users via SMS or app notifications.
- Example: Grocery apps sending weekly discounts.
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