Tracking and Measuring Success in Google Ads
1. What is Conversion Tracking in Google Ads?
a) A way to measure actions like purchases, sign-ups, or downloads after someone interacts with your ad
b) A method to count ad clicks
c) A tool for finding new keywords
d) A process of writing blog posts
Answer: a
2. Which Metric Measures How Many Times Your Ad Has Been Shown?
a) Bounce rate
b) Clicks
c) Impressions
d) Engagement
Answer: a
3. What is the Click-Through Rate (CTR)?
a) The ratio of users who clicked on your ad to the total number who saw it
b) The number of people who closed your ad
c) The number of impressions
d) The total ad spend
Answer: a
4. How Can You Use Google Analytics with Google Ads?
a) To create display ads
b) To write ad copy
c) To design websites
d) To track user behavior and measure campaign performance
Answer: d
5. Why is It Important to Measure the Return on Investment (ROI) of Your Google Ads Campaign?
a) To understand the effectiveness and profitability of your ads
b) To increase the number of ad impressions
c) To reduce the budget
d) To create more content
Answer: a
