1. What is the first step in making a Facebook Ad campaign?

a) Writing the ad
b) Picking the campaign goal
c) Choosing a picture
d) Setting a budget

2. Which of these is NOT a Facebook Ad campaign goal?

a) Website Traffic
b) Lead Generation
c) Video Views
d) Retweets

3. Which step comes after choosing your campaign goal?

a) Creating the ad
b) Picking your target audience
c) Writing ad copy
d) Analyzing the campaign

4. What is the purpose of setting a budget for your ad?

a) To make sure the ad doesn’t spend too much money
b) To increase the ad’s length
c) To change the ad’s color
d) To add music to the ad

5. What is the ‘Ad Set’ used for in Facebook Ads?

a) Choosing how long the ad will run
b) Setting the ad’s color
c) Choosing where the ad will appear and the target audience
d) Writing the ad copy