Retargeting with Facebook Ads
1. What is retargeting in Facebook Ads?
a) Showing your ad to people who have visited your website or engaged with your content before
b) Creating new ads for new customers
c) Targeting people in a different country
d) Removing old ads from your campaign
Answer: a) Showing your ad to people who have visited your website or engaged with your content before
2. Which tool helps you create retargeting campaigns?
a) Facebook Pixel
b) Ads Reporting
c) Audience Network
d) Campaign Manager
Answer: a) Facebook Pixel
3. What is the main benefit of retargeting ads?
a) It helps convert people who have shown interest in your business
b) It finds new people to target
c) It changes your budget automatically
d) It stops your ads from showing
Answer: a) It helps convert people who have shown interest in your business
4. What must be set up on your website to run retargeting ads?
a) A Facebook Page
b) Facebook Pixel
c) Instagram Stories
d) Messenger Ads
Answer: b) Facebook Pixel
5. Which of the following is a good way to retarget customers?
a) Showing them the same ad again
b) Offering a special discount or reminder to people who didn’t complete a purchase
c) Using a completely new product
d) Lowering your budget
Answer: b) Offering a special discount or reminder to people who didn’t complete a purchase
