Facebook Ads for Lead Generation
1. What is a ‘lead’ in Facebook Ads?
a) A person who buys your product
b) Someone interested in your product or service who shares their contact information
c) Someone who likes your Facebook Page
d) A new ad campaign
Answer: b) Someone interested in your product or service who shares their contact information
2. Which Facebook Ads campaign goal should you choose to collect leads?
a) Engagement
b) Lead Generation
c) Video Views
d) Traffic
Answer: b) Lead Generation
3. What is used to collect customer information in Lead Generation Ads?
a) Facebook Pixel
b) A lead form
c) A Facebook Page
d) A Messenger bot
Answer: b) A lead form
4. Which of these is an example of a good lead magnet?
a) A video about your product
b) A free eBook or discount in exchange for email details
c) A long blog post
d) A post asking for likes
Answer: b) A free eBook or discount in exchange for email details
5. Why is it important to follow up with leads?
a) To send them more ads
b) To encourage them to take the next step, like making a purchase
c) To increase your ad budget
d) To get more likes on your page
Answer: b) To encourage them to take the next step, like making a purchase
