Hey there! Thinking of trying out email marketing for your Gurgaon-based business? Or maybe you’ve already started but feel a little lost? No worries — this guide by Digital Janit is made just for you. We’ll answer all the top questions people ask about email marketing in 2025, keeping it super simple and straight to the point.

What Is Email Marketing?

Email marketing is sending emails to a list of people to promote your business, share updates, or build relationships. Think of it like a digital version of those pamphlets you get at your doorstep — but way smarter and targeted.

Why Should Gurgaon Businesses Focus on Email Marketing?

With so many startups, restaurants, coaching centers, and online stores in Gurgaon, standing out is tough. Email marketing helps you stay directly in touch with your customers and build loyalty.

High Return on Investment (ROI)

One of the best things about email marketing? It’s affordable. Studies say for every ₹1 you spend, you could get ₹40 back. Not bad, right?

Direct Connection with Customers

Emails land right in people’s inboxes — no algorithms, no middlemen. You get to speak directly to your audience.

How Does Email Marketing Actually Work?

Simple. You collect email addresses (with permission), create engaging content, and send it using an email marketing tool like Mailchimp or Sender. Track who opens your emails, clicks your links, and takes action.

Most Asked Email Marketing Questions Answered

Let’s tackle those burning questions you’ve probably typed into Google at least once!

Is Email Marketing Still Effective in 2025?

Yes — big time. Even with WhatsApp and social media, people still check their emails daily, especially for offers and updates from brands they like.

How Often Should I Email My Subscribers?

Not too often, not too little. Around 1-2 emails a week works best. Too many, and you’ll annoy them. Too few, and they’ll forget you exist.

What Types of Emails Work Best for Local Audiences?

• Welcome emails
  
• Festival greetings
  
• Special discounts
  
• Event invites (like a Gurgaon food fest)
  
• Personalized offers
  

Can I Send Promotional Emails in Hindi?

Of course! Mixing Hindi and English in your emails often works better for Gurgaon’s bilingual crowd.

Must-Know Email Marketing Terms

Time to clear up those tricky terms everyone throws around.

Open Rate

The percentage of people who open your email. Higher is better — it means your subject lines are doing their job.

Click-Through Rate (CTR)

The percentage of people who clicked a link in your email. It shows how engaging your content is.

Email List Segmentation

Dividing your email list into groups based on interests, age, purchase history, etc. Helps you send more relevant emails.

Best Types of Email Campaigns for Gurgaon Businesses

Not all emails perform the same. Here’s what works locally.

Newsletter Emails

Great for updates, blogs, and soft promotions. Keeps your brand top of mind.

Promotional Offers

Flat 50% off? Free home delivery in Gurgaon? People love a good deal in their inbox.

How to Build a Strong Email List in Gurgaon

A good email list is your business’s digital treasure chest. Here’s how to fill it:

Use Website Pop-Ups

Offer a 10% discount or a free ebook in exchange for their email.

Run Social Media Contests

“Drop your email to win a free meal at Cyber Hub” — works like magic.

Common Mistakes in Email Marketing

Avoid these blunders if you want your campaigns to succeed.

Ignoring Mobile Optimization

Most people open emails on their phones. If your email looks weird on mobile, you’re losing customers.

Buying Email Lists

Never, ever buy email lists. It’s spammy, ineffective, and can get you blocked.

Should You Hire an Email Marketing Agency in Gurgaon?

If you’re short on time or want professional-level results, yes. Agencies handle content, design, list management, and analytics, so you can focus on running your business.

How Digital Janit Helps Businesses With Email Marketing

At Digital Janit, we help Gurgaon-based brands grow with tailored email marketing campaigns. From strategy and design to analytics and automation, we handle it all — so you don’t have to.

Conclusion

There you go — your ultimate Email Marketing Q&A guide for 2025, tailored for Gurgaon’s buzzing business scene. Whether you’re a café owner in Sector 29 or a tutor in Sushant Lok, email marketing can help you build loyal customers, promote your offers, and boost sales.

If you’re ready to start or level up your email marketing game, you know where to find Digital Janit!