Strengths are the positive things you already have in your business or team.
They are your advantages. These are internal factors.
Examples:
- Skilled and experienced staff
- Good reputation or brand
- Prime location (easy to reach)
- Happy and loyal customers
- Fast delivery service
- Unique technology or process
Questions to Identify Strengths:
- What do we do better than others?
- What makes our customers happy?
- What are we proud of?
- What resources, tools, or skills do we have?
Tip: Use your strengths to attract more customers or enter new markets.
