What Are Opportunities?

Opportunities are chances outside your business that can help you grow.

They are external. You cannot control them fully, but you can take advantage of them.

Examples:

  • New market trends (like online shopping)
  • Fewer competitors in your area
  • High demand for your product/
  • New government scheme
  • Festival season or special events
  • Growth of social media

Questions to Find Opportunities:

  • What is trending in our industry?
  • What do people need but are not getting?
  • Are there new tools or apps we can use?
  • Can we expand into a new location or market?

Tip: Look at market reports, social media, and your competitors to find opportunities.