Understanding which part of SWOT is inside your control and which is outside your control is very important.
|
Type |
Category |
In Your Control? |
Examples |
|
Internal |
Strengths |
Yes |
Skilled team, good service |
|
Internal |
Weaknesses |
Yes |
Poor website, slow delivery |
|
External |
Opportunities |
No (but you can use them) |
New trends, market gaps |
|
External |
Threats |
No (but you can prepare) |
New competition, price hike |
Internal = Inside your business
External = Outside your business but affects you
