Introduction to Marketing: Basics You Need to Know

Last Update August 11, 2025
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About This Course

This course gives you a clear and simple understanding of what marketing is and why it matters. You’ll learn the key parts of marketing, how to communicate effectively, and how businesses use marketing to grow. Whether you’re a student, a beginner, or someone curious about marketing, this course is a great place to start.

Learning Objectives

Understand what marketing really means
Learn how to communicate effectively with customers
Identify and correct common misunderstandings about marketing
Discover how marketing is a continuous cycle, not a one-time effort
Use SWOT analysis to make better business and marketing decisions
Understand the real purpose of marketing in business
Learn the 4 Ps of Marketing (Product, Price, Place, Promotion)

Material Includes

  • Video lessons
  • Easy-to-read slides or visuals

Target Audience

  • Students who are new to marketing
  • Small business owners who want to promote their brand
  • Freelancers looking to market their services
  • Aspiring entrepreneurs starting their first business
  • Anyone curious about how marketing works

Your Instructors

Digital Janit

5.0/5
60 Courses
57 Reviews
1012 Students
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Free
Level
Intermediate
Lectures
7 lectures
Subject

Material Includes

  • Video lessons
  • Easy-to-read slides or visuals

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