1. What is a Drip Campaign?

a) A series of pre-scheduled emails sent over time
b) An email sent only once
c) A social media post
d) A one-time newsletter

2. How Can Businesses Use Behavioral Targeting in Email Marketing?

a) By sending emails based on user actions on a website
b) By sending random emails
c) By ignoring customer behavior
d) By sending emails to non-customers

3. What is a Re-engagement Email?

a) An email sent to inactive subscribers to win them back
b) An email sent after every purchase
c) A promotional email sent to new subscribers
d) A transactional email sent automatically

4. What is Dynamic Content in Email Marketing?

a) Content that changes based on the recipient’s preferences or behavior
b) Static content that never changes
c) A video attached to the email
d) Content used only in newsletters

5. How Does Predictive Analytics Help in Email Marketing?

a) By guessing what customers want
b) By using data to anticipate customer needs and behaviors
c) By ignoring data trends
d) By randomly selecting email topics