Targeting the Right Audience
1. What does Facebook Ads allow you to target people based on?
a) Their favorite sport
b) Their location, age, and interests
c) Their favorite TV show
d) Random choice
Answer: b) Their location, age, and interests
2. Why is targeting important in Facebook Ads?
a) It helps show the ad to the right people
b) It changes the ad’s color
c) It makes the ad shorter
d) It increases your ad budget
Answer: a) It helps show the ad to the right people
3. Which of these is NOT a targeting option in Facebook Ads?
a) Age
b) Interests
c) Height
d) Location
Answer: c) Height
4. How can you refine your audience in Facebook Ads?
a) By choosing random people
b) By adding more specific details like interests and behaviors
c) By lowering your budget
d) By changing the ad’s image
Answer: b) By adding more specific details like interests and behaviors
5. What is a ‘lookalike audience’?
a) People who look like your current customers
b) A group of people with similar interests to your current audience
c) People who don’t use Facebook
d) Random people from different countries
Answer: b) By adding more specific details like interests and behaviors
