Measuring and Optimizing Facebook Ads Performance
Measuring and Optimizing Facebook Ads Performance
1. Which tool in Facebook Ads Manager helps you track how well your ads are doing?
a) Ads Reporting
b) Audience Insights
c) Campaign Manager
d) Video Library
Answer: a) Ads Reporting
2. What is a ‘conversion’ in Facebook Ads?
a) When someone watches your ad
b) When someone takes an action like buying a product or signing up
c) When your ad gets a like
d) When your ad is shared
Answer: b) When someone takes an action like buying a product or signing up
3. What does ‘click-through rate’ (CTR) measure?
a) The number of times your ad is shown
b) How many people clicked on your ad
c) The number of people who ignored your ad
d) The amount of time your ad ran
Answer: b) How many people clicked on your ad
4. Which of the following is NOT a way to improve ad performance?
a) Changing the ad copy
b) Lowering your budget
c) Adjusting the target audience
d) Testing different images
Answer: b) Lowering your budget
5. Why is it important to track your ad performance?
a) To see if your ad is reaching the right people and getting results
b) To make your ad bigger
c) To get more likes on your page
d) To change the name of your campaign
Answer: a) To see if your ad is reaching the right people and getting results
