Measuring and Improving Ad Performance in Google Ads
Measuring and Improving Ad Performance in Google Ads
1. What is the Purpose of Tracking the Click-Through Rate (CTR)?
a) To measure how many people clicked on your ad compared to how many saw it
b) To count the number of impressions only
c) To measure the ad length
d) To track website design
Answer: a
2. Which Metric Shows the Average Cost You Pay for Each Click on Your Ad?
a) Impression rate
b) Cost-per-click (CPC)
c) Bounce rate
d) Return on investment (ROI)
Answer: b
3. What Can You Do to Improve Your Google Ads Performance?
a) Test different ad variations with A/B testing
b) Use the same ad repeatedly
c) Reduce your budget
d) Ignore the ad’s performance
Answer: a
4. What Does the Conversion Rate Measure in Google Ads?
a) The total number of clicks
b) The number of people who viewed your ad
c) The cost of your ad campaign
d) The percentage of users who take a desired action after clicking your ad
Answer: d
5. Why Should You Use Google Ads Analytics?
a) a)To avoid seeing data
b) To increase your ad costs
c) To track and understand the behavior of users who clicked on your ad
d) To write more blog posts
Answer: c
