Learn Digital Marketing Live - Only ₹999!

Start your digital marketing journey today. Join live classes, learn step-by-step, and get expert tips to grow your skills.

Batch Details

  • Start Date: 17th March
  • End Date: 17th May
  • Duration: 2 Months
  • Timing: 7:30 PM to 8:30 PM
  • Language: Hindi
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intro

Enroll Today for Only ₹999!

Hi, I'm Janit Yadav

I'm The Founder of The Digital Janit.

Hi, I'm Janit Yadav, the founder of The Digital Janit. With over 5 years of experience in web development and digital marketing, I specialize in WordPress development, Shopify, SEO, and web development. My goal is to help businesses grow online by creating innovative solutions and implementing effective marketing strategies. I'm excited to share my knowledge through our upcoming Digital Marketing Course, where I'll teach you the skills needed to succeed in the digital world. Join me to learn practical strategies and tools that can elevate your online presence.

  • 23+ Years
    Work Experience
  • 9+ Years
    Teaching Experience
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Courses / Mock Test

What Will You Learn?

This course covers everything you need to become a skilled digital marketer, including:

Introduction to Digital Marketing
Segment 1.1: Basics of Marketing
  • What Is Marketing, and Why Is It Important?
  • How Has Marketing Evolved Over Time?
  • Understanding Consumer Behavior in the Digital Age.
Segment 1.2: What Is Digital Marketing?
  • Definition and Importance of Digital Marketing.
  • Comparison of Digital Marketing and Traditional Marketing.
  • Why Businesses Need Digital Marketing Today.
Segment 1.3: Digital Marketing Channels Overview of Digital Marketing Channels:
  • Search Engines (Google, Bing).
  • Social Media Platforms (Facebook, Instagram, LinkedIn).
  • Email Marketing.
  • Paid Advertising (Google Ads, Social Media Ads).
  • Content Marketing (Blogs, Videos, Ebooks).
  • Affiliate Marketing.
Google My Business?
Module 1: What Is Google My Business?
  • What is Google My Business?
  • Why do you need it?
  • How does GMB grow your business?
  • How does Google show local business results?
Module 2: How to Set Up GMB
  • How to Create a Google Account.
  • Steps to Create a GMB Profile.
  • How to Verify Your Business.
  • What Does the GMB Dashboard Look Like?
Module 3: How to Make Your GMB Profile Better
  • Add Your Business Name, Address, and Phone Number.
  • Pick the Best Category for Your Business.
  • Upload Good-Quality Photos and Videos.
  • Write a Clear Description of Your Business.
  • Add Your Services and Products.
  • Set Your Working Hours.
Module 4: Handling Reviews
  • Why Are Customer Reviews Important?
  • How to Ask Customers for Reviews.
  • Reply to Good and Bad Reviews Politely.
  • How to Deal with Fake Reviews.
Module 5: Posting on GMB
  • What Posts You Can Add: Updates, Offers, and Events.
  • How to Write Posts with Clear Messages.
  • Add Action Buttons Like “Call” or “Learn More.”
  • Schedule Posts for Later.
Module 6: Checking GMB Insights
  • What Are GMB Insights?
  • How to See Customer Searches.
  • Track Calls, Clicks, and Visits.
  • How to Improve Using These Insights.
Module 7: Advanced Tips
  • Use GMB with Google Ads.
  • Handle Multiple Locations.
  • Common Mistakes and How to Fix Them.
Domain and Hosting
Module 1: Introduction to Domains
  • What Is a Domain Name?
  • Why Do You Need a Domain?
  • How Domains Work (DNS Basics).
  • Types of Domains (TLD, ccTLD, and Subdomains).
  • Choosing the Right Domain for Your Business.
Module 2: Introduction to Hosting
  • What Is Web Hosting?
  • Why Is Hosting Needed for Websites?
  • Types of Web Hosting (Shared, VPS, Dedicated, Cloud).
  • Key Features of a Good Hosting Service (Uptime, Speed, Security).
Module 3: Registering a Domain Name
  • How to Search for Domain Availability.
  • Steps to Register a Domain Name.
  • Understanding Domain Costs and Renewals.
  • Domain Privacy Protection.
  • Popular Domain Registrars (e.g., GoDaddy, Namecheap).
Module 4: Setting Up Hosting
  • Choosing the Right Hosting Plan for Your Needs.
  • Steps to Purchase and Activate Hosting.
  • Linking Your Domain to Your Hosting (Nameservers).
  • Understanding cPanel and Hosting Dashboards.
Module 5: Managing Domains and Hosting
  • Renewing Domains and Hosting Plans.
  • Adding Subdomains and Redirects.
  • Backing Up Your Website Data.
  • Transferring Domains and Hosting Between Providers.
Module 6: Troubleshooting and Best Practices
  • Common Domain and Hosting Issues and Fixes.
  • Securing Your Domain and Website with SSL.
  • Monitoring Hosting Performance (Speed and Uptime).
  • Importance of Regular Backups.
Module 7: Advanced Tips
  • Using Cloud Hosting for Scalability.
  • Hosting Multiple Websites on One Hosting Plan.
  • What is CDN (Content Delivery Network), and How Does it Work?
  • Migrating Your Website.
Landing Page Development
Module 1: Introduction to Landing Pages
  • What Is a Landing Page?
  • Why Are Landing Pages Important?
  • Difference Between Landing Pages and Websites.
  • Types of Landing Pages (Lead Generation, Sales, etc.).
Module 2: Basics of Landing Page Design
  • Key Elements of a Landing Page.
  • How to Write a Strong Headline.
  • Importance of a Clear Call-to-Action (CTA).
  • Adding Visuals Like Images and Videos.
  • Mobile-Friendly Designs.
Module 3: Building a Landing Page
  • Choosing the Right Platform (WordPress, Wix, etc.).
  • Step-by-Step Guide to Building a Landing Page.
  • Using Landing Page Builders (e.g., Elementor, Unbounce).
  • Integrating Contact Forms or Lead Capture Forms.
Module 4: Optimizing for Conversions
  • How to Make Your Landing Page Fast.
  • Writing Short and Clear Content.
  • Using Social Proof (Reviews and Testimonials).
  • Designing for Easy Navigation.
Module 5: Tracking and Testing
  • How to Use Google Analytics for Landing Pages.
  • What Is A/B Testing?
  • Tracking Clicks, Leads, and Conversions.
  • Making Improvements Based on Data.
Module 6: Advanced Tips and Strategies
  • Adding Countdown Timers and Urgency Elements.
  • Integrating Landing Pages with Email Marketing.
  • SEO for Landing Pages.
  • Common Mistakes and How to Avoid Them.
Website Development
Module 1: Introduction to Website Development
  • What Is a Website?
  • Why Are Websites Important for Businesses?
  • Types of Websites (Static, Dynamic, E-commerce).
  • Basics of How Websites Work (Domains, Hosting, and Browsers).
Module 2: Planning Your Website
  • Understanding Your Website’s Purpose.
  • Identifying Your Target Audience.
  • Creating a Sitemap and Wireframes.
  • Choosing the Right Platform (WordPress, Wix, Shopify).
Module 3: Designing a Website
  • Basics of Good Website Design (Layout, Colors, Fonts).
  • Adding Images, Videos, and Graphics.
  • Creating a Mobile-Responsive Design.
  • Ensuring Easy Navigation for Users.
Module 4: Developing a Website
  • Setting Up a Domain and Hosting.
  • Introduction to HTML, CSS, and JavaScript Basics.
  • Using Content Management Systems (CMS) Like WordPress.
  • Installing and Customizing Themes and Plugins.
  • Adding Essential Pages (Home, About, Contact, Services).
Module 5: Optimizing Your Website
  • Basics of SEO (Search Engine Optimization).
  • Improving Website Speed and Performance.
  • Ensuring Website Security (SSL, Firewalls).
  • Adding Analytics Tools to Track Visitors (Google Analytics).
Module 6: Testing and Launching Your Website
  • Checking Website Compatibility Across Devices.
  • Testing Links, Forms, and Functionalities.
  • Fixing Bugs and Errors.
  • Publishing Your Website and Making It Live.
Module 7: Managing and Updating Your Website
  • Regular Backups and Maintenance.
  • Updating Content, Plugins, and Themes.
  • Monitoring Website Performance.
  • Adding New Features or Expanding Your Website.
E-commerce Website Development
Module 1: Introduction to E-commerce Websites
  • What Is an E-commerce Website?
  • How E-commerce Websites Work.
  • Types of E-commerce Websites (B2B, B2C, C2C, etc.).
  • Benefits of Having an E-commerce Website.
Module 2: Planning an E-commerce Website
  • Defining Your Business Goals and Target Audience.
  • Creating a Sitemap for Your Online Store.
  • Choosing the Right Platform (Shopify, WooCommerce, Magento).
  • Understanding Product Categories and Inventory Management.
Module 3: Designing an E-commerce Website
  • Key Features of a Good E-commerce Website.
  • Adding a User-Friendly Layout and Navigation.
  • Designing a Mobile-Responsive Store.
  • Using Attractive Images and Product Descriptions.
  • Building Trust with Testimonials and Reviews.
Module 4: Testing and Launching the Store
  • Testing Website Navigation and User Experience.
  • Ensuring Payment Gateway Integration Works.
  • Fixing Bugs and Errors Before Launch.
  • Publishing and Launching Your Store Online.
Module 5: Setting Up an Online Store
  • Choosing a Domain Name and Hosting Plan.
  • Setting Up a CMS or E-commerce Platform.
  • Adding Products, Prices, and Stock Information.
  • Creating Product Categories and Filters.
  • Setting Up Payment Gateways (PayPal, Stripe, etc.).
Module 6: Optimizing for Conversions
  • Writing Clear and Engaging Product Descriptions.
  • Offering Discounts, Coupons, and Special Deals.
  • Adding Urgency with Countdown Timers.
  • Simplifying the Checkout Process.
  • Ensuring Website Speed and Performance.
Module 7: SEO and Marketing for E-commerce
  • Basics of SEO for Product Pages.
  • Adding Meta Titles, Descriptions, and Tags.
  • Using Social Media to Promote Your Store.
  • Setting Up Google Ads and Shopping Ads.
  • Email Marketing for E-commerce.
Module 8: Managing and Growing Your E-commerce Website
  • Monitoring Sales and Analytics.
  • Managing Orders, Returns, and Refunds.
  • Regularly Updating Products and Prices.
  • Adding New Features Based on User Feedback.
  • Scaling Your Store with Advanced Tools and Integrations.
Search Engine Optimization(SEO)
Module 1: Introduction to SEO
  • What Is SEO?
  • Why Is SEO Important for Websites?
  • How Search Engines Work (Crawling, Indexing, Ranking).
  • Types of SEO: On-Page, Off-Page, and Technical SEO.
Module 2: Keyword Research
  • What Are Keywords?
  • Importance of Keywords in SEO.
  • How to Find the Right Keywords for Your Website.
  • Tools for Keyword Research (Google Keyword Planner, Ubersuggest).
  • Understanding Keyword Intent (Informational, Navigational, Transactional).
Module 3: On-Page SEO
  • Writing SEO-Friendly Titles and Meta Descriptions.
  • Using Keywords Naturally in Content.
  • Importance of Header Tags (H1, H2, H3).
  • Optimizing Images with Alt Text.
  • Internal Linking Best Practices.
  • Creating High-Quality and Unique Content.
Module 4: Off-Page SEO
  • What Is Off-Page SEO?
  • Building Backlinks and Why They Matter.
  • Types of Backlinks: Do-Follow and No-Follow.
  • Guest Blogging and Link Building Strategies.
  • Social Media’s Role in Off-Page SEO.
Module 5: Technical SEO
  • Understanding Website Speed and Its Importance.
  • Mobile-Friendly Design and SEO.
  • How to Use Robots.txt and XML Sitemaps.
  • Fixing Broken Links and 404 Errors.
  • Using HTTPS for a Secure Website.
  • Canonical Tags and Duplicate Content Issues.
Module 6: Local SEO
  • What Is Local SEO?
  • Setting Up and Optimizing Google My Business.
  • Using Location-Specific Keywords.
  • Building Citations for Local Listings.
  • Encouraging and Managing Customer Reviews.
Module 7: SEO Tools and Analytics
  • Tools for Tracking and Improving SEO (Google Analytics, Ahrefs, SEMrush).
  • Setting Up Google Search Console.
  • Analyzing Website Traffic and User Behavior.
  • Monitoring Keyword Rankings and Competitor Performance.
  • Fixing Errors Found in SEO Tools.
Module 8: Advanced SEO Techniques
  • Content Marketing for SEO.
  • Optimizing for Voice Search and Long-Tail Keywords.
  • Structured Data and Rich Snippets.
  • Using Artificial Intelligence in SEO.
  • Keeping Up with Algorithm Updates.
Module 9: SEO for E-commerce Websites
  • Optimizing Product Pages with Keywords.
  • Adding Reviews, Ratings, and Rich Snippets.
  • Handling Out-of-Stock Products in SEO.
  • Using Google Shopping for Better Visibility.
Module 10: SEO Best Practices and Common Mistakes
  • Staying Updated with SEO Trends.
  • Avoiding Keyword Stuffing and Black-Hat SEO.
  • Importance of Consistent Content Updates.
  • Fixing Common SEO Issues.
  • Maintaining Long-Term SEO Success.
Canva
Module 1: Introduction to Canva
  • What Is Canva?
  • Benefits of Canva for Graphic Design.
  • Canva Free vs. Canva Pro: Key Differences.
  • Overview of Canva’s Interface and Tools.
Module 2: Getting Started with Canva
  • Creating a Canva Account.
  • Navigating the Dashboard.
  • Exploring Templates and Pre-Made Designs.
  • Uploading Your Own Images and Assets.
Module 3: Designing with Canva
  • Choosing the Right Template for Your Project.
  • Working with Text: Fonts, Sizes, and Formatting.
  • Adding and Customizing Shapes, Icons, and Graphics.
  • Using Stock Photos and Videos from Canva’s Library.
  • Layering Elements for Advanced Designs.
Module 4: Creating Social Media Graphics
  • Designing Posts for Instagram, Facebook, and Twitter.
  • Creating Stories and Reels Templates.
  • Adding GIFs, Animations, and Stickers to Designs.
  • Resizing Graphics for Different Platforms.
Module 5: Presentations and Videos
  • Designing Eye-Catching Presentations.
  • Adding Transitions and Animations.
  • Creating Short Videos Using Canva’s Video Editor.
  • Adding Background Music and Voiceovers.
Module 6: Branding with Canva
  • Creating a Brand Kit: Colors, Fonts, and Logos.
  • Designing Business Cards, Brochures, and Flyers.
  • Making Letterheads and Email Signatures.
  • Customizing Templates for Consistent Branding.
Module 7: Advanced Canva Features
  • Removing Backgrounds from Images.
  • Using Grids and Frames for Better Layouts.
  • Designing Infographics and Data Visualizations.
  • Collaboration Tools: Sharing and Working with Teams.
Module 8: Downloading and Sharing Designs
  • Exporting Designs in Different Formats (PNG, JPEG, PDF).
  • Printing High-Quality Designs.
  • Sharing Direct Links to Designs.
  • Uploading Designs Directly to Social Media.
Module 9: Tips for Effective Canva Designs
  • Using Canva’s Design Principles (Balance, Contrast, Alignment).
  • Avoiding Overcrowding and Keeping Designs Clean.
  • Combining Colors and Fonts for Better Impact.
  • Staying Updated with New Features and Tools.
Module 10: Canva for Businesses
  • Designing Marketing Materials (Ads, Posters, Banners).
  • Creating Product Mockups and Proposals.
  • Using Canva for E-commerce Graphics.
  • Building Landing Page Mockups and Wireframes.
Social Media Marketing (SMM)
Module 1: Introduction to Social Media Marketing
  • What Is Social Media Marketing?
  • Importance of Social Media for Businesses.
  • Types of Social Media Platforms (Facebook, Instagram, LinkedIn, etc.).
  • Understanding Social Media Trends and User Behavior.
Module 2: Setting Up Social Media Accounts
  • How to Create Business Accounts on Different Platforms.
  • Optimizing Profiles (Bio, Profile Picture, Cover Image).
  • Setting Up Contact Information and Links.
  • Connecting Social Media Accounts to Websites.
Module 3: Creating a Social Media Strategy
  • Understanding Your Target Audience.
  • Setting Clear Goals (Brand Awareness, Engagement, Leads, Sales).
  • Choosing the Right Platforms for Your Business.
  • Planning Content Types (Posts, Stories, Reels, Videos).
  • Building a Social Media Content Calendar.
Module 4: Content Creation and Posting
  • Writing Engaging Captions and Headlines.
  • Designing Posts, Images, and Videos.
  • Tools for Content Creation (Canva, Adobe Express).
  • Using Hashtags Effectively.
  • Timing and Scheduling Posts for Maximum Reach.
Module 5: Paid Advertising on Social Media
  • Introduction to Paid Ads (Boosting Posts, Campaigns).
  • Creating Targeted Ads for Different Platforms.
  • Setting Ad Budgets and Bidding Strategies.
  • Tracking Ad Performance Metrics (Clicks, Impressions, Conversions).
  • Retargeting Ads to Reach Existing Audiences.
Module 6: Analytics and Performance TrackingLocal SEO
  • Understanding Social Media Metrics (Likes, Shares, Comments, Reach).
  • Using Analytics Tools (Facebook Insights, Instagram Insights, LinkedIn Analytics).
  • Measuring ROI (Return on Investment) for Social Media Efforts.
  • Identifying High-Performing Content.
  • Improving Strategy Based on Data.
Module 7: Community Engagement and Growth
  • Responding to Comments and Messages.
  • Building Relationships with Followers.
  • Running Contests, Giveaways, and Polls.
  • Collaborating with Influencers and Brand Ambassadors.
  • Growing Followers Organically.
Module 8: Social Media for Businesses
  • B2B vs. B2C Social Media Strategies.
  • Using LinkedIn for Professional Networking.
  • Instagram for Visual Marketing.
  • Facebook for Community Building and Ads.
  • Twitter for Real-Time Updates and Engagement.
Module 9: Advanced Social Media Marketing
  • Social Media Automation Tools (Hootsuite, Buffer).
  • Creating Viral Content.
  • Leveraging User-Generated Content.
  • Integrating Social Media with Email Marketing.
  • Keeping Up with Platform Updates and Algorithm Changes.
Module 10: Best Practices and Common Mistakes
  • Maintaining a Consistent Brand Voice.
  • Avoiding Over-Promotion and Spamming.
  • Dealing with Negative Comments and Feedback.
  • Staying Updated with Industry Trends.
  • Regularly Updating Your Social Media Strategy.
Facebook Ads
Module 1: Introduction to Facebook Advertising
  • What Are Facebook Ads?
  • Benefits of Facebook Advertising for Businesses.
  • Understanding the Facebook Ads Ecosystem (Facebook, Instagram, Messenger).
  • Overview of Facebook Ads Manager.
Module 2: Setting Up for Facebook Advertising
  • Creating a Business Manager Account.
  • Setting Up a Facebook Business Page.
  • Adding Payment Methods.
  • Linking Facebook and Instagram Accounts.
  • Understanding Facebook Pixel and Its Importance.
Module 3: Types of Facebook Ads
  • Image Ads: How to Create Engaging Visual Ads.
  • Video Ads: Tips for Creating Attention-Grabbing Videos.
  • Carousel Ads: Showcasing Multiple Products in One Ad.
  • Lead Generation Ads: Collecting Customer Information.
  • Retargeting Ads: Reaching People Who Interacted with Your Business.
Module 4: Creating a Facebook Ad Campaign
  • Understanding Campaign Objectives (Awareness, Consideration, Conversion).
  • Setting Up Campaigns, Ad Sets, and Ads.
  • Defining Your Target Audience (Demographics, Interests, Behavior).
  • Choosing Ad Placements (Feeds, Stories, Messenger, Audience Network).
  • Setting Campaign Budgets and Ad Schedules.
Module 5: Designing Effective Facebook Ads
  • Writing Compelling Ad Copy.
  • Using High-Quality Images and Videos.
  • Adding Clear Call-to-Actions (e.g., Shop Now, Learn More).
  • A/B Testing Different Ad Variations.
  • Designing Ads for Mobile Users.
Module 6: Optimizing and Managing Ads
  • Monitoring Ad Performance (Clicks, Impressions, Conversions).
  • Analyzing Metrics in Ads Manager.
  • Adjusting Budgets and Targeting for Better Results.
  • Scaling Successful Ad Campaigns.
  • Avoiding Ad Fatigue by Refreshing Content
Module 7: Facebook Pixel and Retargeting
  • Setting Up and Installing Facebook Pixel.
  • Tracking Website Visitors and Conversions.
  • Creating Custom Audiences for Retargeting.
  • Using Lookalike Audiences to Expand Reach.
Module 8: Advanced Facebook Ad Strategies
  • Dynamic Ads for E-commerce.
  • Retargeting Abandoned Carts.
  • Running Local Ads for Nearby Customers.
  • Using Video Ads for Higher Engagement.
  • Leveraging Insights from Competitor Ads.
Module 9: Common Issues and Best Practices
  • Avoiding Ad Rejection (Facebook’s Advertising Policies).
  • Managing Negative Feedback on Ads.
  • Staying Updated with Facebook Algorithm Changes.
  • Balancing Organic and Paid Content.
  • Regularly Testing and Improving Ad Strategies.
Module 10: Measuring Success and Reporting
  • Understanding Key Performance Indicators (KPIs).
  • Generating Reports in Ads Manager.
  • Calculating Return on Ad Spend (ROAS).
  • Identifying Campaign Strengths and Weaknesses.
  • Planning Future Campaigns Based on Data.
Google Ads
Module 1: Introduction to Google Ads
  • What Are Google Ads?
  • Benefits of Google Ads for Businesses.
  • How Google Ads Work (Pay-Per-Click Model).
  • Types of Google Ads Campaigns (Search, Display, Shopping, Video).
Module 2: Setting Up Google Ads
  • Creating a Google Ads Account.
  • Understanding the Google Ads Dashboard.
  • Linking Google Ads with Google Analytics.
  • Setting Up Billing and Payment Methods.
Module 3: Keyword Research for Google Ads
  • What Are Keywords?
  • Importance of Choosing the Right Keywords.
  • Tools for Keyword Research (Google Keyword Planner).
  • Types of Keywords (Broad Match, Exact Match, Phrase Match).
Module 4: Creating Search Ad Campaigns
  • Setting Campaign Goals (Traffic, Leads, Sales).
  • Writing Effective Ad Headlines and Descriptions.
  • Adding Call-to-Actions (e.g., Buy Now, Learn More).
  • Choosing the Right Landing Pages.
  • Setting a Budget and Bid Strategy.
Module 5: Display and Video Ads
  • What Are Display Ads?
  • Creating Eye-Catching Banner Ads.
  • Targeting Audiences with Display Ads.
  • Introduction to YouTube Ads.
  • Creating Video Ad Campaigns.
Module 6: Shopping Ads for E-commerce
  • Setting Up a Google Merchant Center Account.
  • Uploading Product Feeds.
  • Creating Shopping Campaigns for Products.
  • Optimizing Shopping Ads for Better Sales.
Module 7: Targeting and Audience Selection
  • Choosing the Right Audience Based on Demographics.
  • Using Interests and Behaviors for Targeting.
  • Creating Custom Audiences.
  • Retargeting Ads for Website Visitors.
Module 8: Measuring and Optimizing Campaigns
  • Understanding Key Metrics (CTR, CPC, Impressions).
  • Using Google Ads Reports to Track Performance.
  • Adjusting Budgets and Bids for Better ROI.
  • A/B Testing Ads to Find the Best Versions.
  • Reducing Wasted Spend by Excluding Irrelevant Keywords.
Module 9: Google Ads Tools and Features
  • Using Google Ad Extensions (Call, Location, Sitelink).
  • Setting Up Conversion Tracking.
  • Using Smart Campaigns for Automated Ads.
  • Leveraging Google’s AI for Performance Max Campaigns.
Module 10: Common Mistakes and Best Practices
  • Avoiding Keyword Overloading and Irrelevant Ads.
  • Writing Clear and Engaging Ad Copy.
  • Ensuring Landing Pages Match Ad Promises.
  • Staying Updated with Google Ads Policies.
  • Regularly Reviewing and Improving Campaigns.
Email Marketing
Module 1: Introduction to Email Marketing
  • What Is Email Marketing?
  • Importance of Email Marketing for Businesses.
  • Types of Email Campaigns (Newsletters, Promotional Emails, Transactional Emails).
  • Benefits of Using Email Marketing for Customer Engagement.
Module 2: Setting Up Email Marketing Tools
  • Choosing the Right Email Marketing Platform (Mailchimp, Constant Contact, etc.).
  • Creating an Email List (Importing Contacts, Creating Signup Forms).
  • Setting Up a Professional Email Address.
  • Understanding Email List Segmentation.
Module 3: Crafting Effective Emails
  • Writing Compelling Subject Lines.
  • Creating Engaging Email Content (Text, Images, Call-to-Action).
  • Designing Mobile-Friendly Emails.
  • Using Personalization (Name, Location, Interests).
  • Best Practices for Email Design and Layout.
Module 4: Email Automation
  • What Is Email Automation?
  • Setting Up Welcome Emails for New Subscribers.
  • Creating Drip Campaigns (Automated Email Sequences).
  • Scheduling Emails Based on Customer Behavior.
  • Triggering Emails Based on Actions (Abandoned Cart, Purchase Follow-Up).
Module 5: List Building and Segmentation
  • Strategies for Growing Your Email List.
  • Offering Incentives (Discounts, Free Downloads, Webinars).
  • Segmenting Your List Based on Interests and Behavior.
  • Creating Targeted Email Campaigns for Different Segments.
Module 6: Email Campaign Strategy
  • Defining Campaign Goals (Increase Sales, Drive Traffic, Brand Awareness).
  • Choosing the Right Type of Campaign for Your Business.
  • Timing and Frequency of Emails.
  • Setting Up A/B Tests for Subject Lines and Content.
Module 7: Analyzing Email Campaign Performance
  • Key Metrics to Track (Open Rate, Click-Through Rate, Conversion Rate).
  • Using Analytics to Improve Campaigns.
  • Identifying High-Performing Emails and Campaigns.
  • Making Adjustments Based on Performance Data.
Module 8: Avoiding Spam and Compliance
  • Understanding Email Marketing Laws (GDPR, CAN-SPAM Act).
  • How to Avoid Getting Marked as Spam.
  • Creating Permission-Based Email Lists.
  • Best Practices for Email Privacy and Security.
Module 9: Advanced Email Marketing Techniques
  • Using Dynamic Content for Personalization.
  • Incorporating User-Generated Content and Testimonials.
  • Using Interactive Elements (Surveys, Polls, GIFs).
  • Integrating Email with Social Media Marketing.
Module 10: Best Practices and Common Mistakes
  • Avoiding Over-Sending and Email Fatigue.
  • Writing Clear and Actionable Call-to-Actions.
  • Testing Emails for Different Devices and Platforms.
  • Keeping Your Email List Clean (Removing Inactive Subscribers).
  • Staying Updated with Email Marketing Trends.
Resume Building
Module 1: Introduction to Resume Building
  • What Is a Resume?
  • Why a Good Resume Is Important for Getting Jobs.
  • Types of Resumes (Chronological, Functional, Combination).
  • Key Elements of a Resume (Contact Info, Skills, Experience).
Module 2: Preparing to Build Your Resume
  • Gathering Your Personal Information (Name, Address, Phone Number).
  • Identifying Your Career Objective or Job Goal.
  • Listing Your Skills, Education, and Work Experience.
  • Deciding the Type of Resume You Need.
Module 3: Writing the Resume Sections
  • Contact Information: How to Present Your Details Clearly.
  • Career Objective: Writing a Short, Clear Job Goal.
  • Skills: Listing Skills Related to the Job.
  • Education: How to Show Your Academic Qualifications.
  • Work Experience: How to Write Job Details Effectively.
Module 4: Formatting Your Resume
  • Choosing a Simple, Professional Layout.
  • Using Clear Headings and Bullet Points.
  • Keeping the Resume One or Two Pages Long.
  • Ensuring Good Font Size and Spacing.
Module 5: Writing Strong Descriptions for Jobs
  • Describing Your Job Responsibilities Clearly.
  • Using Action Words to Highlight Achievements.
  • Focusing on Results and Outcomes of Your Work.
Module 6: Adding Additional Sections
  • Certifications and Courses: How to List Relevant Training.
  • Volunteering and Extra Activities: Showing Your Extra Efforts.
  • Languages and Hobbies: Including Important Extras.
  • Awards and Achievements: Highlighting Your Successes.
Module 7: Resume Customization for Different Jobs
  • Tailoring Your Resume for Specific Job Roles.
  • Using Keywords from Job Listings to Improve Chances.
  • Adjusting Your Resume to Match the Company’s Values.
  • Focusing on Relevant Experience and Skills for Each Job.
Module 8: Proofreading and Editing Your Resume
  • Checking for Spelling and Grammar Mistakes.
  • Making Sure All Information is Correct and Up-to-Date.
  • Asking Someone Else to Review Your Resume.
  • Avoiding Common Resume Mistakes (Too Long, Too Short, etc.).
Module 9: Resume Best Practices
  • Using a Professional Email Address.
  • Keeping Your Resume Simple, Clear, and Easy to Read.
  • Making Your Resume Stand Out without Overdoing It.
  • Being Honest and Accurate in Your Resume.
Module 10: Sending and Updating Your Resume
  • Saving Your Resume in PDF Format for Easy Sharing.
  • Writing a Cover Letter to Go with Your Resume.
  • How to Apply for Jobs Using Your Resume.
  • Updating Your Resume Regularly to Keep It Fresh.
Personal Branding
Module 1: Introduction to Personal Branding
  • What Is Personal Branding?
  • Why Is Personal Branding Important?
  • How Personal Branding Can Help Your Career or Business.
  • Key Elements of a Strong Personal Brand (Reputation, Skills, Values).
Module 2: Discovering Your Unique Value
  • Identifying Your Strengths and Skills.
  • Understanding Your Passions and What Makes You Different.
  • Defining Your Personal Values and Mission.
  • Building a Personal Brand Statement.
Module 3: Creating Your Personal Brand Identity
  • Choosing Your Brand’s Voice and Style.
  • Designing a Professional Logo and Visual Elements.
  • Crafting a Consistent Message Across Platforms.
  • Using Colors and Fonts That Reflect Your Brand.
Module 4: Building Your Online Presence
  • Creating a Professional Website or Portfolio.
  • Optimizing Your Social Media Profiles (LinkedIn, Instagram, etc.).
  • Starting a Blog or Vlog to Share Your Knowledge.
  • Using YouTube or Podcasts for Brand Exposure.
Module 5: Content Creation for Personal Branding
  • Sharing Your Knowledge and Expertise.
  • Writing Engaging Content (Blog Posts, Articles, Social Media Posts).
  • Using Visuals (Photos, Videos, Infographics) to Enhance Your Brand.
  • Establishing Yourself as an Expert in Your Field.
Module 6: Networking and Building Relationships
  • The Importance of Networking in Personal Branding.
  • How to Build Genuine Connections with People.
  • Using Social Media for Networking and Engagement.
  • Attending Industry Events and Conferences.
Module 7: Personal Branding on Social Media
  • Choosing the Right Social Media Platforms for Your Brand.
  • Building a Strong Presence on LinkedIn, Twitter, Instagram, etc.
  • Creating Engaging Posts and Interacting with Your Audience.
  • Using Hashtags and Tagging to Increase Reach.
Module 8: Managing Your Reputation
  • Responding to Feedback and Comments (Positive and Negative).
  • Handling Criticism and Staying Professional.
  • Building Trust with Your Audience.
  • Monitoring Your Online Presence and Protecting Your Reputation.
Module 9: Growing Your Personal Brand
  • Setting Personal Branding Goals (Short-Term and Long-Term).
  • Collaborating with Influencers and Industry Leaders.
  • Expanding Your Reach through Guest Posts, Podcasts, and Interviews.
  • Using Testimonials and Social Proof to Build Credibility.
Module 10: Evaluating and Refining Your Brand
  • Tracking Your Progress and Measuring Success.
  • Adjusting Your Strategy Based on Feedback and Results.
  • Updating Your Brand to Stay Relevant.
  • Continuous Learning and Improving Your Skills.
Affiliate Marketing
Module 1: Introduction to Affiliate Marketing
  • What Is Affiliate Marketing?
  • How Affiliate Marketing Works (Partners, Affiliate, Merchant).
  • Benefits of Affiliate Marketing for Businesses and Individuals.
  • Key Terms in Affiliate Marketing (Affiliate Link, Commission, Conversion).
Module 2: Types of Affiliate Marketing
  • Unattached Affiliate Marketing: Promoting Without a Personal Brand.
  • Related Affiliate Marketing: Using Your Niche to Promote Products.
  • Involved Affiliate Marketing: Promoting Products You Have Used.
  • Choosing the Right Type of Affiliate Marketing for You.
Module 3: How Affiliate Marketing Works
  • The Affiliate Marketing Process (Clicking on Link, Tracking, Earning Commission).
  • Different Commission Structures (Pay-Per-Sale, Pay-Per-Click, Pay-Per-Lead).
  • Understanding Affiliate Networks and Programs (Amazon Associates, ShareASale, ClickBank).
  • How to Get Started as an Affiliate Marketer.
Module 4: Finding the Right Affiliate Programs
  • Choosing Affiliate Programs That Match Your Niche or Audience.
  • Researching Popular Affiliate Networks and Platforms.
  • Evaluating Commission Rates and Payment Methods.
  • Signing Up for Affiliate Programs and Getting Approved.
Module 5: Promoting Affiliate Products
  • How to Promote Affiliate Products on Your Blog or Website.
  • Using Social Media Platforms for Affiliate Marketing (Instagram, Facebook, YouTube).
  • Creating Reviews and Tutorials to Showcase Products.
  • How to Write Compelling Content that Includes Affiliate Links.
Module 6: SEO for Affiliate Marketing
  • How Search Engine Optimization (SEO) Helps with Affiliate Marketing.
  • Using Keywords to Rank Higher in Search Results.
  • Creating SEO-Friendly Content (Blog Posts, Product Reviews, Guides).
  • Building Quality Backlinks for Better Traffic.
Module 7: Tracking Affiliate Marketing Performance
  • How to Track Clicks, Sales, and Conversions Using Affiliate Dashboards.
  • Analyzing Which Products Are Performing Best.
  • Using Analytics to Improve Your Affiliate Strategy.
  • Testing and Tweaking Your Promotional Methods for Better Results.
Module 8: Increasing Your Affiliate Earnings
  • Building an Email List to Promote Affiliate Products.
  • Creating a Sales Funnel to Guide Visitors to Buy.
  • Upselling and Cross-selling Products to Increase Earnings.
  • Promoting High-Converting and High-Paying Products.
Module 9: Avoiding Common Mistakes in Affiliate Marketing
  • Avoiding Too Many Ads and Spammy Content.
  • Not Relying on Just One Affiliate Program.
  • Being Transparent and Honest with Your Audience.
  • Keeping Track of Your Earnings and Taxes.
Module 10: Growing Your Affiliate Marketing Business
  • Scaling Up Your Affiliate Marketing Efforts.
  • Diversifying Your Income Sources (Multiple Affiliate Programs).
  • Collaborating with Other Affiliates or Brands for Joint Promotions.
  • Staying Updated with Trends and Changes in Affiliate Marketing.
Content Writing
Module 1: Introduction to Content Writing
  • What Is Content Writing?
  • Importance of Content Writing for Websites and Blogs.
  • Different Types of Content Writing (Articles, Blogs, Website Content, Product Descriptions).
  • Key Skills Needed for Content Writing (Research, Creativity, Grammar).
Module 2: Understanding Your Audience
  • How to Identify Your Target Audience.
  • Creating Buyer Personas to Understand Reader Needs.
  • Writing for Different Audiences (B2B, B2C).
  • Tailoring Your Tone and Style to Your Audience.
Module 3: Research and Idea Generation
  • How to Research Topics Effectively.
  • Using Tools to Find Popular Topics and Keywords.
  • Brainstorming Ideas for Engaging Content.
  • Finding Reliable Sources for Information.
Module 4: Structuring Your Content
  • Creating an Outline Before Writing.
  • Writing Clear and Catchy Headlines.
  • Using Subheadings, Bullet Points, and Lists for Easy Reading.
  • Keeping Paragraphs Short and Focused.
Module 5: Writing Engaging Content
  • How to Write Compelling Introductions.
  • Making Your Content Interesting and Readable.
  • Writing Persuasive and Informative Content.
  • Using Stories and Examples to Engage Readers.
Module 6: SEO for Content Writing
  • Understanding Search Engine Optimization (SEO).
  • Using Keywords in Content for Better Ranking.
  • Writing SEO-Friendly Meta Titles and Descriptions.
  • How to Optimize Images and Other Media for SEO.
Module 7: Editing and Proofreading
  • How to Edit Content for Clarity and Readability.
  • Checking Grammar, Spelling, and Punctuation.
  • Removing Unnecessary Words and Improving Flow.
  • The Importance of Proofreading Your Work Before Publishing.
Module 8: Content Promotion and Distribution
  • How to Promote Your Content on Social Media.
  • Using Email Marketing to Share Your Content.
  • Reaching Out to Influencers or Other Websites for Backlinks.
  • Guest Posting to Increase Your Content’s Reach.
Module 9: Measuring Content Performance
  • Understanding Key Metrics (Page Views, Bounce Rate, Engagement).
  • Using Google Analytics to Track Your Content’s Success.
  • Analyzing What Content Performs Best.
  • Making Adjustments Based on Performance Data.
Module 10: Becoming a Successful Content Writer
  • Building a Content Portfolio to Showcase Your Work.
  • How to Find Freelance Content Writing Jobs.
  • Networking with Clients and Other Writers.
  • Continuously Improving Your Writing Skills.
WhatsApp Automation
Module 1: Introduction to WhatsApp Automation
  • What Is WhatsApp Automation?
  • Importance of WhatsApp Automation for Businesses.
  • Key Benefits of Automating WhatsApp (24/7 Customer Service, Faster Responses).
  • Understanding WhatsApp Business API vs. WhatsApp Business App.
Module 2: Setting Up WhatsApp for Automation
  • How to Set Up a WhatsApp Business Account.
  • Creating a Professional Profile with Business Information.
  • Understanding WhatsApp Business API Setup Requirements.
  • Choosing the Right Automation Tool or Software (Twilio, WATI, etc.).
Module 3: Automated Messaging Features
  • Creating and Using WhatsApp Automated Replies (Greeting, Away Messages).
  • Setting Up Quick Replies for Frequently Asked Questions.
  • Scheduling Messages for Specific Times and Dates.
  • Using Chatbots to Automate Customer Interactions.
Module 4: Building Customer Interaction Flows
  • Creating Custom Automated Chat Flows for Different Customer Needs.
  • Using Buttons, Quick Replies, and Interactive Messages.
  • Designing Welcome Messages and Onboarding Sequences.
  • Automating Lead Generation and Qualification.
Module 5: Integrating WhatsApp Automation with Other Platforms
  • Connecting WhatsApp with CRM Tools for Better Customer Management.
  • Integrating WhatsApp with Email Marketing and Social Media.
  • Using Zapier to Connect WhatsApp with Other Apps and Tools.
  • Creating an Omnichannel Experience Across Multiple Communication Channels.
Module 6: Handling Customer Queries with WhatsApp Automation
  • Automating Customer Support and FAQs.
  • Setting Up Ticketing Systems and Forwarding Complex Queries to Human Agents.
  • Using WhatsApp for Order Updates and Shipping Notifications.
  • Automating Follow-Up Messages for Unanswered Questions.
Module 7: WhatsApp Marketing Campaigns
  • Creating and Sending Automated Promotional Messages.
  • Using WhatsApp Broadcast Lists for Mass Messaging.
  • Personalizing Messages for Better Engagement.
  • Segmenting Your Audience for Targeted Campaigns.
Module 8: WhatsApp Analytics and Reporting
  • Tracking Message Open Rates and Response Rates.
  • Analyzing the Effectiveness of Your Automated Campaigns.
  • Adjusting Automation Based on Performance Data.
  • Monitoring Customer Interactions and Feedback.
Module 9: Ensuring Compliance and Privacy
  • Understanding WhatsApp’s Terms of Service and Rules for Automation.
  • Keeping Customer Data Safe and Secure.
  • Ensuring Compliance with GDPR and Other Regulations.
  • Best Practices for Avoiding Spam and Unwanted Messages.
Module 10: Scaling Your WhatsApp Automation
  • How to Scale Your WhatsApp Automation as Your Business Grows.
  • Adding More Automation Features (Payment Integrations, Multi-User Support).
  • Optimizing Your Automation to Handle Higher Volumes.
  • Experimenting with Advanced Automation Features (AI, Predictive Messaging).
How to Get Freelancing Projects
Module 1: Build a Strong Freelance Profile
  • Create a professional profile on freelancing platforms like Upwork, Fiverr, or Freelancer.
  • Showcase your skills, experience, and portfolio.
  • Add a professional photo and write a clear, compelling bio that highlights your expertise.
Module 2: Define Your Niche
  • Focus on a specific skill or service (e.g., SEO, content writing, graphic design).
  • Being specialized helps you stand out and attract clients looking for specific services.
Module 3: Start with Small Projects
  • Begin with small projects to build your reputation.
  • Deliver high-quality work and ask for reviews and testimonials after successful projects.
Module 4: Network and Build Relationships
  • Join online communities or groups related to your freelancing niche.
  • Engage with potential clients on social media (LinkedIn, Twitter, etc.) by offering value and advice.
  • Networking helps you get referrals and repeat clients.
Module 5: Write Winning Proposals
  • When applying for projects, write customized proposals.
  • Address the client’s needs, explain how you’ll solve their problems, and offer a reasonable price.
  • Show your understanding of the project and demonstrate your skills.
Module 6: Improve Your Skills Constantly
  • Stay updated with the latest tools, trends, and techniques in your freelancing field.
  • The more knowledge and skills you have, the more attractive you become to potential clients.
Module 7: Leverage Social Media and Your Website
  • Use social media platforms (Instagram, Facebook, LinkedIn) to share your work and attract clients.
  • Having a personal website or blog that showcases your portfolio can build credibility and trust.
Module 8: Ask for Referrals and Testimonials
  • After completing a project, ask clients for testimonials or referrals.
  • Positive reviews help you build trust and get more projects in the future.
How to Get a Job in Digital Marketing
Module 1: Understand Digital Marketing
  • Learn the basics of digital marketing: SEO, content marketing, social media, and paid ads.
Module 2: Learn the Necessary Skills
  • Gain knowledge in SEO, Google Ads, social media marketing, email marketing, and analytics.
  • Use free or affordable online courses.
Module 3: Gain Practical Experience
  • Start a blog, run ads, or offer digital marketing services to small businesses to build hands-on experience.
Module 4: Build Your Portfolio
  • Create a portfolio with your projects, campaigns, and certifications to show potential employers.
Module 5: Network and Search for Jobs
  • Network with professionals on LinkedIn and apply for internships or entry-level roles in digital marketing.
Module 6: Prepare for Interviews
  • Prepare by showcasing your portfolio and discussing your practical experience and skills in interviews.

What’s Included in the Course?

Live Interactive Lectures

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Recorded Sessions

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Comprehensive Notes

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Assignments

Apply what you learn through practical tasks.

Quizzes

Test your knowledge after each session.

Cheat Sheets

Quick guides to simplify complex topics.

Practical Projects

Work on real-world projects to apply your learning and build a strong portfolio.

Expert Guidance

Receive personalized feedback and support from experienced instructors.

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  • 80+ Assignments Included
  • 20+ Industry-Relevant Projects
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Payment Plan: ₹5,000 Initial Payment ₹5,000 After Job Placement
₨15000
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  • Live Interactive Sessions
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  • Access to Recorded Sessions
  • Industry-Relevant Curriculum
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  • Certificate of Completion
  • Doubt-Solving Sessions
  • Resume Building Guidance
  • Live Project Experience
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We provide access to a range of essential tools that will enhance your learning and practical skills in digital marketing, including:

 

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