Google Ads Bidding and Budgeting
1. What is the Default Bidding Model in Google Ads?
a) Pay-per-impression
b) Pay-per-click (PPC)
c) Pay-per-download
d) Pay-per-email
Answer: b
2. How Can You Control Spending in Google Ads?
a) By setting a daily budget and bidding strategy
b) By creating free ads
c) By limiting ad impressions
d) By using multiple accounts
Answer: a
3. What is a Maximum CPC (Cost-Per-Click)?
a) The highest amount you are willing to pay for a click on your ad
b) The minimum amount you can spend on ads
c) A way to buy ads
d) The amount you pay for impressions
Answer: a
4. What is Smart Bidding in Google Ads?
a) A strategy that automatically sets bids based on the likelihood of a conversion
b) A way to create multiple ads
c) A manual bidding process
d) A method to increase impressions only
Answer: a
5. Which of the Following is an Example of a Smart Bidding Strategy?
a) Maximize conversions
b) Pay-per-post
c) Set daily reminders
d) Increase ad length
Answer: a
