1. What is the goal of an ‘App Install’ campaign in Facebook Ads?

a) To get people to download and install your mobile app
b) To sell products online
c) To increase website traffic
d) To promote a blog

2. Which type of ad works best to show a mobile app?

a) Video ads and images of the app in action
b) Text-only ads
c) Ads without any images
d) Ads that don’t include links

3. What is a ‘deep link’ in Facebook Ads for apps?

a) A link that takes users to a specific part of the app after they install it
b) A link that goes to a random website
c) A link that doesn’t work on mobile
d) A link that takes users to a different app

4. How can you target people who are more likely to install your app?

a) By choosing the ‘App Install’ campaign goal and targeting mobile users
b) By showing ads only on desktops
c) By using no images in the ad
d) By using only text in the ad

5. Why is it important to use a clear call-to-action in app install ads?

a) To tell people to download your app right away
b) To make the ad bigger
c) To remove videos from the ad
d) To increase the ad budget