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23+ Years
Work Experience -
9+ Years
Teaching Experience
What Will You Learn?
Email Marketing
Email Marketing
Module 1: Introduction to Email Marketing
- What Is Email Marketing?
- Importance of Email Marketing for Businesses.
- Types of Email Campaigns (Newsletters, Promotional Emails, Transactional Emails).
- Benefits of Using Email Marketing for Customer Engagement.
Module 2: Setting Up Email Marketing Tools
- Choosing the Right Email Marketing Platform (Mailchimp, Constant Contact, etc.).
- Creating an Email List (Importing Contacts, Creating Signup Forms).
- Setting Up a Professional Email Address.
- Understanding Email List Segmentation.
Module 3: Crafting Effective Emails
- Writing Compelling Subject Lines.
- Creating Engaging Email Content (Text, Images, Call-to-Action).
- Designing Mobile-Friendly Emails.
- Using Personalization (Name, Location, Interests).
- Best Practices for Email Design and Layout.
Module 4: Email Automation
- What Is Email Automation?
- Setting Up Welcome Emails for New Subscribers.
- Creating Drip Campaigns (Automated Email Sequences).
- Scheduling Emails Based on Customer Behavior.
- Triggering Emails Based on Actions (Abandoned Cart, Purchase Follow-Up).
Module 5: List Building and Segmentation
- Strategies for Growing Your Email List.
- Offering Incentives (Discounts, Free Downloads, Webinars).
- Segmenting Your List Based on Interests and Behavior.
- Creating Targeted Email Campaigns for Different Segments.
- Defining Campaign Goals (Increase Sales, Drive Traffic, Brand Awareness).
- Choosing the Right Type of Campaign for Your Business.
- Timing and Frequency of Emails.
- Setting Up A/B Tests for Subject Lines and Content.
- Key Metrics to Track (Open Rate, Click-Through Rate, Conversion Rate).
- Using Analytics to Improve Campaigns.
- Identifying High-Performing Emails and Campaigns.
- Making Adjustments Based on Performance Data.
- Understanding Email Marketing Laws (GDPR, CAN-SPAM Act).
- How to Avoid Getting Marked as Spam.
- Creating Permission-Based Email Lists.
- Best Practices for Email Privacy and Security.
- Using Dynamic Content for Personalization.
- Incorporating User-Generated Content and Testimonials.
- Using Interactive Elements (Surveys, Polls, GIFs).
- Integrating Email with Social Media Marketing.
- Avoiding Over-Sending and Email Fatigue.
- Writing Clear and Actionable Call-to-Actions.
- Testing Emails for Different Devices and Platforms.
- Keeping Your Email List Clean (Removing Inactive Subscribers).
- Staying Updated with Email Marketing Trends.
Why This Course is Perfect for You
Affordable Price
Learn premium skills for just ₹49.
Beginner-Friendly
No prior knowledge is needed.
Expert Guidance
Learn directly from experienced digital marketers.
Flexibility
Access recorded sessions to learn at your own pace
Class Demo Video
Tools You Will Learn
Who Can Join?
Students
Kickstart your career with in-demand skills.
Business Owners
Grow your brand and reach more customers online.
Freelancers & Job Seekers
Stand out with expert digital marketing skills.
Dreamers
Turn your passion into success in the digital world!
Earn Your Email Marketing Certificate!
Complete our Email Marketing Course and get a verified Certificate of Completion! This certificate includes your name, course details, and a QR code for easy verification.
Boost your skills and showcase your achievement to employers and clients. Join now and become certified!
Tools Access You Will Receive
We provide access to a range of essential tools that will enhance your learning and practical skills in digital marketing, including:
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