Introduction to SWOT Analysis

Why is SWOT Important?
Internal vs External Factors
What Are Strengths?
What Are Weaknesses?
What Are Opportunities?
What Are Threats?
What is a SWOT Matrix?
SWOT Example – Bakery
SWOT Example – Coffee Shop
Turn SWOT Into Strategy
Course Summary – Key Takeaways
What is SWOT Analysis?

SWOT Analysis is a planning tool used to understand where a business or idea stands today, and how it can grow tomorrow.

Full Form of SWOT:

  • S – Strengths (What you do well)
  • W – Weaknesses (What needs improvement)
  • O – Opportunities (What can help you grow)
  • T – Threats (What can harm your growth)

Why do we use SWOT?

SWOT gives a clear picture of what is good, what is bad, where growth is possible, and what risks are coming.
It is used by:

  • Businesses (small and big)
  • Startups
  • Students (for career planning)
  • Individuals (for personal goals)

It is one of the most simple, useful, and powerful tools in business and decision-making.

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