Search engines like Google and Bing help people find information on the internet. They use special systems to find, store, and show the best websites. Here’s how they work:

 1. Crawling

• Crawling means search engines send robots (called crawlers or spiders) to visit web pages.

• These robots read your website and gather information.

• Example: A crawler visits your website like a tourist exploring a new city.
  

2. Indexing

• After crawling, search engines store the information in a big digital library called an index.

• Indexing makes it easy for search engines to find and show your website when someone searches for it.

• Example: Think of it as a library organizing books so people can easily find them.
  

3. Ranking

• When someone searches for something, search engines look through the index to find the most relevant websites.

• Then, they show the best results at the top. This is called ranking.

• Example: If you search for “best dosa near me,” Google shows dosa places based on location, reviews, and content.
  

Factors That Affect Ranking

Search engines check many things to decide which website should appear first. Some important factors are:

1. Relevance

• Is your content useful and related to the search?
  

2. Quality Content

• Is your content original, clear, and helpful?

3. User Experience (UX)

Is your website easy to use on phones and computers?

4. Backlinks

• Do other trusted websites link to your site?
  

5. Page Speed

• Does your site load quickly?
  

6. Mobile-Friendliness

• Is your website easy to read on mobile phones?
  

Examples for Indian Businesses

• A local sweet shop can appear in Google searches by creating a Google My Business profile and using keywords like “best sweets in Delhi.”

• A home tutor can rank higher by writing helpful blog posts like “Best Maths Tutors in Mumbai.”
  

An e-commerce store can show up for searches like “Buy Sarees Online” by using detailed product descriptions and customer reviews.

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