1. What is Branding?

• Branding is how people feel about a company or a person.
• It helps people trust and remember a brand.

2. What is Brand Personality?

• Brand personality means choosing colors, logos, and taglines to create a strong image.
• It makes customers feel a certain way about a brand.

3. Corporate Branding vs. Product Branding

Corporate Branding:

It is what people think about a company.

Important things in corporate branding:

Company’s goal and vision.

• Company culture (inside and outside).
• Employees, service providers, and customers.
• What makes the company special (USP).

Product Branding:

It is how people feel after using a product.

Examples:

• Starbucks: Coffee is expensive because people believe it is high quality.
• Bisleri: People trust this water brand for safety.
• Reebok: People pay more for the brand name and quality.

Important Lessons

• Work on your personal brand to be better than others.
• Make sure your brand connects with people.
• Build trust and a good image to be successful.