What is Personal Branding?
- Your personal brand is your personality, thoughts, and knowledge.
- Golden Statement: If you are not a brand, you are just another person.
- Earlier, personal branding was only for actors, politicians, and sportspeople.
- Now, everyone has a personal brand because of social media and real-life presence.
- You should create a strong personal brand statement so people remember you.
Why is Personal Branding Important?
It makes you real (Authenticity)
People trust you more when your brand is clear.
Example: A company will not hire someone with a bad or no online presence.
It helps you know yourself (Self-Awareness)
Shows your values, skills, and interests.
It helps you meet the right people (Networking)
A strong brand brings more job and business chances.
It gives you control over your image
You decide how people see you.
Golden Statement: You decide what people think about you.
It shows your value
People understand what you can offer.
Golden Statement: Your looks, words, and actions create your personal brand.
What Do You Need for Personal Branding?
- Be real – Do not act fake. Trust is important.
- Be the same everywhere (Consistency) – Keep your brand strong.
- Live your brand – Your actions should match your brand.
- Be active online & offline – Build your brand in both places.
Key Lessons
- A strong personal brand makes you special.
- It helps you gain trust, jobs, and business.
- Both your online and offline image matter.
